Berlin – the “place to be” for Young People

(Extracts from Berlin for Young People)

by Dr. Stefan Franzke, Managing Director of Berlin Partner für Wirtschaft und Technologie GmbH

Berlin is awe-inspiring, in constant flux between black holes and white-hot magma – this city has no fear of change and continues to grow with its unique vivacity. A cross section of entrepreneurial spirit, seemingly endless talent, a great breadth of science and multiculturalism all within a unique urban environment. Young people at the starting point of their careers are especially drawn to the German capital. Berlin is known worldwide for its creative image and high quality of life; a true magnet for adventurous, exploratory, experimental and creative minds alike. People of about 190 different nationalities live and work in Berlin, rendering it an amazing melting pot. Berlin offers everyone a pleasurable life and good opportunities for a successful career. This winning combination makes the city so livable and lovable.

The upstart landscape for industries and sciences are important economic factors here (high potential for employees), but equally vital are art, music and fashion, which have achieved great strides in their growth. Berlin has a lot to show for itself – and for its residents and tourists alike – rendering it a top international address.

The Hauptstadt stands out in terms of open-mindedness, diversity, and has that certain flair that vibrant cities all have in common. New companies and start-ups are steadily on the rise, especially the internet industries, and new jobs are a welcome by-product. Every sliver of innovation is met with high demands and encouragement in Germany’s entrepreneurial capital. Nowadays, every 20 hours a new digital company is founded. This city never rests from hunting and collecting new solutions for the future. Come join us in Berlin – it’s the place to be!

Berlin is making music history

In Berlin, design, fashion, art, architecture and music are interwoven into an exceptional fabric. The title “City of Design” was attributed to the German Capital by the UNESCO in 2006, a privilege shared only by Buenos Aires, Montreal, Kobe, Nagoya, Shenzhen, Shanghai, Seoul, Saint-Etienne and Graz, whereby Berlin and Buenos Aires are considered the main ones. Musical global players such as Sony Classics, EMI, DEAG Deutsche Entertainment AG, Sony Music Entertainment, EuroArts Medien, Rolf Budde Verlag, Berliner Philharmoniker, Bechstein or Neumann Microphones are setting the pace in the music industry. Universal Music, the world’s largest music group, moved its German head office to Berlin in 2002 at the new Media Center Spreepark/Oberbaum-City. Just a stone’s throw away, there is the head office of Viacom International Media Networks – the parent company of MTV. After it merged with MTV, the German music channel VIVA also moved to the capital from the Rhine metropolis Cologne.

This canon is joined by 151 music publishers with over 500 music labels and about 2,100 companies and its 16,000 employees working in the music industry. That’s not all: Berlin wouldn’t be Berlin without its bevy of independent labels.

Not a single year goes by without all the festivals and events. Germany’s most prestigious music prize, the annual Echo Awards from the German Phono Academy was held for the 25th time on April 8th and will be followed from May 13th to the 6th (over the Pentecost break) by the traditional and colorful Karneval der Kulturen (Carnival of Cultures) in Kreuzberg, attracting an estimated 1.3 million visitors. Other highlights include “Fête de la Musique 2016” (festival of music) to kick off the Summer: with over 100 stages, it is sure to once again rev up the collective pulse of over 100,000 music lovers. Not to forget the famous “Christopher Street Day” with over 700,000 visitors last year. In its 17th year, the classical music festival Young.Euro.Classic. will be featured at the Konzerthaus Berlin. The Berlin Music Festival in September will be followed by the “Berliner Tagen für alte Musik” (Berliner Festival for old music) in October with musical compositions from earlier centuries. Die-hard Jazz fans should mark their calendars: from November 3rd to the 6th, blaring saxophones, thumping bass and rolling drums usher in the “JazzFest Berlin”. Also, the festival “Pop Culture”, a project of Musicboard Berlin GmbH, will take place from August 31st to September 2nd, this time in the district Berlin-Neukölln.

Berlin, the Fashion trendsetter

Speaking of fashion, Berlin is a world class fashion capital with names such as Michalsky, Lala Berlin, Claudia Skoda or Kaviar Gauche, but also with its prize-winning up-and-coming designers such as Marina Hörmannseder, Malaika Raiss, Tim Labenda and Blaenk, who follow in the footsteps of DfT-Award recipients Augustin Teboul, Issever Bahri, Hien Le and Alexandra Kiese. Hence, Berlin is at least as well dressed as New York. Not surprisingly, Berlin is highly popular not only with tourists but also with a growing number of trend scouts, buyers, stylists and fashion photographers. Reputable fashion “made in Berlin” can be found around Hackescher Markt in the numerous scene stores throughout Prenzlauer Berg, Kreuzberg, Friedrichshain or Neukölln. At over 3,500 companies, roughly 19,200 Berliners work in the fashion business. By now, Berlin has the highest concentration of fashion businesses throughout the land. 200 fashion studio shops offer the real and authentic “Berliner look”. Creative young designers learn their craft in ten different colleges of fashion design. According to a former slogan, the city used to be “poor but sexy”. Now it’s not poor anymore, just “sexy”, which is demonstrated by firmly established events such as Berlin Fashion Week ( with its fashion fairs, among them the Premium and Panorama Berlin. The international fashion elite congregates here biannually in January and July. With ca. 200,000 visitors attending trade fairs and fashion shows, Berlin has been thrusted into the Top 5 fashion scenes worldwide.

Around 800 young designers and labels from all over Europe are setting new trends in Berlin and living them out as well. This makes the city immensely popular for tourism and shopping. International label flagship stores benefit just as much from this success as the little scene boutiques do. Kurfürstendamm and its side streets, as well as the famous KaDeWe department store, are still a stronghold for fashion shopping. On Friedrichstraße, there is a myriad of luxury shops such as Armani, Etro and Escada: but you can also find them all under one roof at French department store Galeries Lafayette.

Art and culture in Berlin

Those times when Berlin’s visitors were only limited to the obligatory Museum Island & co. are long gone and forgotten! The City on the Spree River has become one of the most innovative places in the production of contemporary art. According to the Association of Berlin Galleries, 350 galleries and roughly 100 project spaces field over 3000 exhibitions representing more than 6000 artists around the globe, making the German capital Europe’s leading city for galleries. This remarkable creative energy is complimented by the increasingly popular Museum Night as well as the Berlin Biennale, the Gallery Weekend Berlin and the BERLIN ART WEEK – with its art fairs abc and POSITIONS – and continues to thrive irrespective of borders.

Science and research in Berlin

Berlin happens to be one of Europe’s largest science locations. World-class scientists conduct their research at four different universities, seven technical colleges, over 30 private colleges as well as more than 70 non-university institutions. The German capital has become an international magnet for scientists, young entrepreneurs and research institutions. More than 200,000 people from all over the world study, teach, research and work at four universities. In Berlin, over one in six students come from abroad, and it’s one in three with doctoral candidates. Universities, private and public research institutes are largely contributing to the quality of life in the capital and to prosperity in the Berlin-Brandenburg region.

During the annual Long Night of Science, universities and research institutes show who researches what, how and where at various locations all over the city, until midnight. Researchers at the Science and Biotechnology campus Berlin-Buch have created an enticing new concept aimed at awakening school pupils’ interest in modern science via a glass laboratory. Here, scientists take children and adults on a tour of genetic technology experiments, introducing them to laboratory processes first-hand.

The best testimony for Berlin’s spirit of discovery is definitely ADLERSHOF. Actually, does anybody still know how it all began, back in September 1909, when those daredevil pilots started the first powered airplanes at the Johannisthal-Adlershof Airfield? Nowadays, it’s home to Europe’s most modern Technology Park, virtually comprising an entire city for science, business and media. Roughly 25,000 people (incl. 9,450 students) teach, study, work and research at over 1000 companies, 10 non-university institutes and six faculties of the Humboldt-University.

In order to reinforce the public perception of this city’s enormous scientific potential, Berlin Partner für Wirtschaft und Technologie GmbH has developed, in collaboration with the Berlin Partner Wissenschaft network, the campaign “Brain City”. The aim is to put an emphasis on science as a significant part of the brand “Berlin” and to promote the German Capital. Under the motto “Brain City”, different aspects of Berlin’s science landscape will be presented. Furthermore, Berlin’s scientists are actively promoting the city on the global stage. Additional information about the campaign and an introduction to the science landscape can be found on their website “Berlin Sciences” ( This website introduces the scientific institutions as well as projects in Berlin. It also shows success stories and accomplishments from Berlin’s science sector and aims to promote networking between science and economy.

There are countless reasons to love this city, to want to stay and live here! The capital is effervescent and in constant motion. Berlin is the place to be for everyone interested in shaping its bright future.